Books
Predictive Purpose
Purpose and Value Organisations Miss
Nobody in the room had been asked to look further than the brief.
The argument
A brief draws a line. Everything outside it goes uncounted.
- The briefDecides what is in scope.
- The scopeDecides what gets measured.
- The measureBecomes what success looks like.
- Outside the lineNot rejected. Nobody was asked to look.
What the book shows you how to do
- See the frame a brief draws, before it closes
- Ask what your existing capability could also be for
- Make the wider value countable, in terms a decision-maker will act on
Inside
- Chapter 6does the counting in full, on a UK local authority social care programme mapped from the life of the person rather than the requirements of the brief.Worked example
- 3tools in the appendix, ready to copy into your next investment case.Appendix
- Toolthe Predictive Purpose self-assessment. The book is the full method behind it.On this site
Who it’s for
The person who holds the budget.
The person beside them who saw the wider potential first, raised it once, and watched it get quietly absorbed.
Book details
- Published
- October 2026
- Formats
- Paperback (£11.49) and Kindle
- Length
- 149 pages
- ISBN
- 978-1-0682985-8-5
Also by Neil Catton
