Predictive Purpose

Nobody in the room had been asked to look further than the brief.

Every technology investment starts with a brief. The brief decides what is in scope, the scope decides what gets measured, and what gets measured becomes what success looks like. Everything outside that line goes uncounted – not because anyone rejected it, but because nobody was asked to look.

Predictive Purpose is about that line. It shows how to see the frame a brief draws before it closes, how to ask what an organisation’s existing capability could also be for, and how to make that wider value countable in terms a decision-maker will act on.

Chapter 6 does the counting in full, on a UK local authority social care programme mapped from the life of the person rather than the requirements of the brief. The appendix carries the three tools used to do it, ready to copy into your next investment case.

Paperback £12.99 / $16.99 – available on launch day.

Who it’s for

The person who holds the budget, and the person beside them who saw the wider potential first, raised it once, and watched it get quietly absorbed.